Yet another in a long string of Russell Patterson Hearst magazine cover series, Get-Your-Man Gloria ran under the King Features imprint from March 27 to May 29 1932.
This series throws a lazily-breaking curveball into the standard romance formula. Gloria Glayde is a reporter for the Clarion newspaper, and she’ll do just about anything to get the dirt on high society folks, even if she has to inject herself to manufacture a headline. Her favorite target is Derek Denbeigh, heir to a ketchup fortune — he’s a hunk, he’s rich, he’s single and he falls for just about every trap Gloria lays for him. Poor Derek can’t decide if he loves or hates Gloria for all her shenanigans, but I’ll leave it to your imagination which of those emotions wins over in the end. Gloria, on the other hand, still seems to prefer playing him for the fool even come the end of the series, a bit of a surprise change to the formula.
Here’s one of Nell Brinkley’s magazine cover series, this one under the King Features brand. Dimples’ Day Dreams ran from March 4 to May 20 1928.
Fish, the great British cartoonist, had a long relationship with the American Weekly, producing quite a few series over about a decade and a half. Here’s an early offering, Petty-June at College. This one is about a vacuous little John Held-style flapper-deb. The series appeared on American Weekly covers from November 18 1928 to February 10 1929, and was popular enough that the character returned for a second series, Petty-June Does Europe.
I think Fish did tremendous work, and I’m surprised no retrospective book of her cartoons and illustrations has been produced. Am I alone in my admiration for her work?
The Philadelphia Public Ledger had some great Sunday magazine covers that they offered through their syndicate, but rarely did they form a series. Hearst loved the romantic magazine cover series, but Ledger stood pretty firm on the side of one-shots.
One of the few exceptions was Flapper Fairy Tales, which brought together the verses of Ruth Plumly Thompson and the art of Ledger regular Charles J. Coll. Thompson is well-known to Oz fans for her many books continuing Baum’s original series, and she also wrote a long-running series of children’s stories for the Ledger. Here she jumps well out of her regular groove to write jazzy adult fare, and, well, I’ll let you decide for yourself if she succeeds.
Flapper Fairy Tales ran from April 21 to May 26 1929.
Raeburn Van Buren was just about to embark on a long stint working on Hearst’s daily romantic cartoon series when he was tapped to provide a very short series for their Sunday magazine covers. Let’s All Elope was only three episodes long, and foolishly tried to tackle a story of two star-crossed couples in a comedy of errors that needed way more space to make any sense to readers. The final episode, above, reads more like the Cliff’s Notes to the story than the story itself.
Let’s All Elope ran from February 12 to 26 1933, and comes just months before the end of the King Features magazine cover series. With cover series like this, no wonder it was cancelled.