The Hearst Sunday Newspaper Magazine Cover Indexes Part 4: The 1930s ‘Continuing Series’ Series Divergent Version of 1935 and On

A new week has begun and we’ll continue on our quest to index Hearst magazine cover series.

I sure wish I had some way to title these series so that I could talk with some clarity about them. But I’m not even sure of what I’m doing, much less how to identify which is which. So, rather than trying to come up with some cockamamie name, I’m going to tell you that the series we’re going to trace today is one that diverged from the series we talked about last week in 1935. Why this happened I couldn’t even begin to guess.

What I can say is that this series tends to concentrate on pin-ups created by many very big name artists. I’m talking Petty, Barclay, Christy, La Gatta, Armstrong, etc.

This divergent series was found in  the El Paso Times.

Perhaps the most interesting discovery for comic strip fans is that Alex Raymod contributed three superb covers (above). I have none in tearsheet form, so the best I can offer are images from the microfilm.

Date Title Artist Syndicate
9/15/35 Back to Horse and Buggy Days George Shellhase KFS
9/22/35 Got Room For Two? John Newton Howitt KFS
9/29/35 Come Over the Meadows With Me and Play Alan Foster KFS
10/6/35 Woof! Who Said Quintuplets J. Clinton Shepherd KFS
10/13/35 The Resemblance is Uncanny Janice Wathen KFS
10/20/35 My Favorite Model George Petty KFS
10/27/35 The Bewitcher Bewitched John Newton Howitt KFS
11/3/35 Splash Me, Would You? J.W. Welch KFS
11/10/35 The Unknown Soldier and the Forgotten Ones Wallace Morgan KFS
11/17/35 Flaming Jean Harlow – And They Call Her “Kittens” J. Cannert KFS
11/24/35 Forward, Pass Ty Mahon KFS
12/1/35 It Must Have Been That Earthquake Paul Webb KFS
12/8/35 The Back Seat Driver Alex Raymond KFS
12/15/35 Dream Prince of the Screen George F. Kerr KFS
12/22/35 A Christmas Carol Alex Raymond KFS
12/29/35 With My Compliments — “Pop” Time Alex Raymond KFS
1/5/36 Armed For The Combat Howard Chandler Christy KFS
1/12/36 Waiting For That Dinner Date Howard Chandler Christy KFS
1/19/36 Merely A Matter Of Form (verses by Berton Braley) John J. Floherty Jr. KFS
1/26/36 Lady of the Dialogue Howard Chandler Christy KFS
2/2/36 Off Duty Floyd R. Munson KFS
2/9/36 St. Valentine’s Day Signature illegible KFS
2/16/36 Debutante 1936 Howard Chandler Christy KFS
2/23/36 Florida Fair John Lagatta KFS
3/1/36 Kitty Rides The Waves (verses by Berton Braley) John Held Jr. KFS
3/8/36 Check and Double Check (verses by Berton Braley) John Held Jr. KFS
3/15/36 Studio Queen McClelland Barclay KFS
3/22/36 Positively! (verses by Berton Braley) Gwen Tucker KFS
3/29/36 Blonde Betty of Beverly Hills McClelland Barclay KFS
4/5/36 Wedded To Her Job (verses by Berton Braley) John Held Jr. KFS
4/12/36 Easter Lily Major Felten KFS
4/19/36 Untitled (mother holding child) Maud Tousey Fangel KFS
4/26/36 Anticipation Rodney de Sarro KFS
5/3/36 Untitled (woman in dueling garb) George Petty KFS
5/10/36 Untitled (woman and flowering tree) Corinne Malvern KFS
5/17/36 Aw, Pal, Have a Heart John Newton Howitt KFS
5/24/36 Jean Chatburn McClelland Barclay KFS
5/31/36 Poppies for Remembrance Wallace Morgan KFS
6/7/36 Play Girl (verses by Berton Braley) John Alan Maxwell KFS
6/14/36 Swing High, Lovely Bride George Petty KFS
6/21/36 Son Dodgers 1936 McClelland Barclay KFS
6/28/36 Maybe He’s a Mutt, But He’s Mine Maud Tousey Fangel KFS
7/5/36 My Country Tis Of Thee Nell Brinkley KFS
7/12/36 Night Club Nellie (verses by Berton Braley) John Held Jr. KFS
7/19/36 Draw To A Pair (verses by Berton Braley) McClelland Barclay KFS
7/26/36 Untitled (blonde and bruette women) Nell Brinkley KFS
8/2/36 Sweet and Cool McClelland Barclay KFS
8/9/36 ? ? ?
8/16/36 Never-Never Land (verses by Berton Braley) Bud Briggs KFS
8/23/36 Prairie Flowers Nell Brinkley KFS
8/30/36 Vacation Dreams McClelland Barclay KFS
9/6/36 The New Old-Fashioned Girl Dean Cornwell KFS
9/13/36 Title illegible McClelland Barclay KFS
9/20/36 Gridiron Glories George Petty KFS
9/27/36 The Six Ages of a Girl John Held Jr. KFS
10/4/36 The Bachelor Girl and the Bores Vincente KFS
10/11/36 Dillinger Speaks by G. Russell Girardin (story illo) Earl Cordrey KFS
10/18/36 Perfect Backs McClelland Barclay KFS
10/25/36 Woman – The Same Eternal Question Corinne Malvern (w/Charles Dana Gibson) KFS
11/1/36 Away With Your Pride, Lassie Barton Clay KFS
11/8/36 And Just Where Did This Little Pig Come From? Earl Cordrey KFS
11/15/36 The Decision Earl Cordrey KFS
11/22/36 Know All Men (verses by Berton Braley) McClelland Barclay KFS
11/29/36 A Single? Vincentini KFS
12/6/36 Portrait of a Lovely Woman Christopher Rule KFS
12/13/36 Hold Everything Earl Cordrey KFS
12/20/36 Christ at Five C. Bosseron Chambers KFS
12/27/36 To 1937 George Petty KFS
1/3/37 Right Man Wanted McClelland Barclay KFS
1/10/37 Untitled skiing woman Arthur Crouch KFS
1/17/37 Trouble Ahead D.B. Holcomb KFS
1/24/37 On Sands of Gold McClelland Barclay KFS
1/31/37 Touch and Go Frank Reeser KFS
2/7/37 Happy Landing McClelland Barclay KFS
2/14/37 Heart to Believe (verses by Berton Braley) Arthur Crouch KFS
2/21/37 It’s a Nice Trip (verses by Berton Braley) Arthur Crouch KFS
2/28/37 Preview of Spring McClelland Barclay KFS
3/7/37 Skyline Dream Idols signature illegible KFS
3/14/37 Over The Cocktails John La Gatta KFS
3/21/37 Spring Is Here Rolf Armstrong KFS
3/28/37 Peace – A Woman’s Prayer For Easter Major Felten KFS
4/4/37 photo cover KFS
4/11/37 photo cover KFS
4/18/37 photo cover KFS
4/25/37 photo cover KFS
5/2/37 Rivals Joseph Lopker KFS
5/9/37 Gentlemen, the Empress of Hearts (verses by Berton Braley) George Petty KFS
5/16/37 Do You Like It? McClelland Barclay KFS
5/23/37 photo cover KFS
5/30/37 Here Comes The Bride McClelland Barclay KFS
6/6/37 The Love Lecture Carl Mueller KFS
6/13/37 photo cover KFS
6/20/37 A Candid 50-50 John J. Floherty Jr. KFS
6/27/37 Untitled woman caught in rain at beach Arthur Crouch KFS
7/4/37 In Congress Joan Rogers KFS
7/11/37 Untitled woman on blow-up float toy in water Arthur Crouch KFS
7/18/37 Back Seat Driver Ski Weld KFS
7/25/37 Cup Defender, 1937 Ski Weld KFS
8/1/37 Honeymoon Eclipse Carl Mueller KFS
8/8/37 A New Design For Fishes John J. Floherty Jr. KFS
8/15/37 Lucky Dog (photographed sculpture) Alan Foster KFS
8/22/37 photo cover KFS
8/29/37 Putting On The Dog Ski Weld KFS
9/5/37 Had A Wonderful Time Howard Butler KFS
9/12/37 The Knit-Wit Earl Oliver Hurst KFS
9/19/37 Wrong Number Scott Evans KFS
9/26/37 Rating The Dream Men Howard Butler KFS
10/3/37 Untitled woman watching greyhound race Arthur Crouch KFS
10/10/37 Untitled football player Howard Butler KFS
10/17/37 The Brave And The Fair Earl Oliver Hurst KFS
10/24/37 When You’re In Love Eric Godal KFS
10/31/37 She Missed Her Man Howard Butler KFS
11/7/37 First Down Howard Butler KFS
11/14/37 Hold That Line Scott Evans KFS
11/21/37 Pilgrim Penelope and the Turkey Arthur Crouch KFS
11/28/37 Seeing Double Scott Evans KFS
12/5/37 Modern Diana Scott Evans KFS
12/12/37 Betty Can’t Decide Scott Evans KFS
12/19/37 Every Woman Howard Butler KFS
12/26/37 Under The Mistletoe Dan Osher KFS

I gave up writing this index at the end of 1937, as I didn’t see any series developing. Looking ahead, this cover series went on into the 1940s, looking pretty much like they stuck to their guns of featuring mostly pin-up covers.There are lots of great covers, just not really in my research focus. If anyone has the time and inclination to continue this index, I’ll be very happy to publish it.

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