The Hearst Sunday Newspaper Magazine Cover Indexes Part 3: The 1930s ‘Continuing Series’ Series, Continued

By 1935, this series that was so dynamic in  the early 1930s was getting a little less exciting. However, what they now lacked in interesting series, they more than made up for with first rate cover artists.

A quick note that I noticed in another paper that the Penrhyn Stanlaws cover series of 1935 was headlined “Girlologies” — the Inquirer elected to drop that title. Can’t say I blame them …

Date Title Artist Syndicate
1/6/35 Glamorous Girls McClelland Barclay King Features Syndicate
1/13/35 Lucky Lady John Held Jr. King Features Syndicate
1/20/35 Lucky Lady John Held Jr. King Features Syndicate
1/27/35 Glamorous Girls McClelland Barclay King Features Syndicate
2/3/35 Glamorous Girls McClelland Barclay King Features Syndicate
2/10/35 Glamorous Girls McClelland Barclay King Features Syndicate
2/17/35 Glamorous Girls McClelland Barclay King Features Syndicate
2/24/35 Glamorous Girls McClelland Barclay King Features Syndicate
3/3/35 Lovingly Yours, Arline Jack Callahan King Features Syndicate
3/10/35 Glamorous Girls McCelland Barclay King Features Syndicate
3/17/35 Glamorous Girls McCelland Barclay King Features Syndicate
3/24/35 Glamorous Girls McCelland Barclay King Features Syndicate
3/31/35 The Party Girl Penrhyn Stanlaws King Features Syndicate
4/7/35 The Model Penrhyn Stanlaws King Features Syndicate
4/14/35 The Swimming Girl Penrhyn Stanlaws King Features Syndicate
4/21/35 Easter Vis-a-Vis Henry Raleigh King Features Syndicate
4/28/35 The Hiker Penrhyn Stanlaws King Features Syndicate
5/5/35 Spring Reverie Roy Best King Features Syndicate
5/12/35 Au Revoir Charles LaSalle King Features Syndicate
5/19/35 How Do I Look? Raeburn Van Beuren King Features Syndicate
5/26/35 Souls of Flowers Raeburn Van Beuren King Features Syndicate
6/2/35 Sea-Side Vision Earl Christy King Features Syndicate
6/9/35 Hoyden, Ahoy Raeburn Van Beuren King Features Syndicate
6/16/35 Two Weeks With … Raeburn Van Beuren King Features Syndicate
6/23/35 Bride o’ June Raeburn Van Beuren King Features Syndicate
6/30/35 Oh, Say Can You See? Raeburn Van Beuren King Features Syndicate
7/7/35 Midsummer Day’s Dream Raeburn Van Beuren King Features Syndicate
7/14/35 Right On Deck Raeburn Van Beuren King Features Syndicate
7/21/35 All in a Day Raeburn Van Beuren King Features Syndicate
7/28/35 Lady of the Line Raeburn Van Beuren King Features Syndicate
8/4/35 Hot House or Garden? Raeburn Van Beuren King Features Syndicate
8/11/35 Upsadaisy Raeburn Van Beuren King Features Syndicate
8/18/35 On Guard Raeburn Van Beuren King Features Syndicate
8/25/35 So Long, Summer Raeburn Van Beuren King Features Syndicate
9/1/35 Mighty Moment Raeburn Van Beuren King Features Syndicate
9/8/35 Dance Moderne Raeburn Van Beuren King Features Syndicate
9/15/35 Want No Books Raeburn Van Beuren King Features Syndicate
9/22/35 Last of the Leaves Raeburn Van Beuren King Features Syndicate
9/29/35 Hollywoodn’t (text by Jack Lait) Virginia Huget King Features Syndicate
10/6/35 Hollywoodn’t (text by Jack Lait) Virginia Huget King Features Syndicate
10/13/35 Hollywoodn’t (text by Jack Lait) Virginia Huget King Features Syndicate
10/20/35 Hollywoodn’t (text by Jack Lait) Virginia Huget King Features Syndicate
10/27/35 Grid-Wid Paul Frehm King Features Syndicate
11/3/35 Snap To It Raeburn Van Beuren King Features Syndicate
11/10/35 Winter Campaign Raeburn Van Beuren King Features Syndicate
11/17/35 Adagio Raeburn Van Beuren King Features Syndicate
11/24/35 She’s The how Raeburn Van Beuren King Features Syndicate
12/1/35 Beauty and the Beaus Paul Frehm King Features Syndicate
12/8/35 Beauty and the Beaus Paul Frehm King Features Syndicate
12/15/35 Beauty and the Beaus Paul Frehm King Features Syndicate
12/22/35 Beauty and the Beaus Paul Frehm King Features Syndicate
12/29/35 Beauty and the Beaus Paul Frehm King Features Syndicate
1/5/36 Setting Up Exercises Raeburn Van Beuren King Features Syndicate
1/12/36 Go South, Young Man Raeburn Van Beuren King Features Syndicate
1/19/36 Monday’s Child Virginia Huget King Features Syndicate
1/26/36 Tuesday’s Child Virginia Huget King Features Syndicate
2/2/36 Wednesday’s Child Virginia Huget King Features Syndicate
2/9/36 Thursday’s Child Virginia Huget King Features Syndicate
2/16/36 Friday’s Child Virginia Huget King Features Syndicate
2/23/36 Saturday’s Child Virginia Huget King Features Syndicate
3/1/36 Sunday’s Child Virginia Huget King Features Syndicate
3/8/36 He’s Gone Raeburn Van Beuren King Features Syndicate
3/15/36 Last Week-end Raeburn Van Beuren King Features Syndicate
3/22/36 Party Line Raeburn Van Beuren King Features Syndicate
3/29/36 Indoor Gypsy Raeburn Van Beuren King Features Syndicate
4/5/36 Fan-dango Raeburn Van Beuren King Features Syndicate
4/12/36 April Showers Raeburn Van Beuren King Features Syndicate
4/19/36 Hike-Ho Everybody Charles LaSalle King Features Syndicate
4/26/36 Swing Music Charles LaSalle King Features Syndicate
5/3/36 White Russian Raeburn Van Beuren King Features Syndicate
5/10/36 A Study in Balance Charles LaSalle King Features Syndicate
5/17/36 The Lady of the Lake – She’s Drifting — So’s He Charles LaSalle King Features Syndicate
5/24/36 The Girl on the Yacht – Starboard Tack Raeburn Van Beuren King Features Syndicate
5/31/36 The Girl In The Garden — They Toil Not … Raeburn Van Beuren King Features Syndicate
6/7/36 The Girl on the Bike — Coasting On High Charles LaSalle King Features Syndicate
6/14/36 The Surf-Board Rider — Buoyant Belle Charles LaSalle King Features Syndicate
6/21/36 Dude Ranch Girl — Ride ‘Im Cowboy Raeburn Van Beuren King Features Syndicate
6/28/36 The Perfume Girl — Sweets to the Sweet Raeburn Van Beuren King Features Syndicate
7/5/36 The Sun-Tan Girl — Good Medicine Charles LaSalle King Features Syndicate
7/12/36 The Love-Letter Girl — The Big Question Raeburn Van Beuren King Features Syndicate
7/19/36 The Love-Set Girl — Fair Racqueteer Charles LaSalle King Features Syndicate
7/26/36 The Girl with Sand in Her Shoe — Sandy Cinderella Raeburn Van Beuren King Features Syndicate
8/2/36 Plow-Time Girl — The Farmer and the Belle Charles LaSalle King Features Syndicate
8/9/36 The Lady or the Porcupine John Holmgren King Features Syndicate
8/16/36 Two In The Woods Charles LaSalle King Features Syndicate
8/23/36 The Grapevine Girl — A Vineyard Vision Raeburn Van Beuren King Features Syndicate
8/30/36 Water Babies — Goodbye Summer Nell Brinkley King Features Syndicate
9/6/36 Dizzy Dolly Ditties (verses by Hudson Hawley) Virginia Huget King Features Syndicate
9/13/36 Margy’s Mascots (verses by Hudson Hawley) John Held Jr. King Features Syndicate
9/20/36 Dizzy Dolly Ditties (verses by Hudson Hawley) Virginia Huget King Features Syndicate
9/27/36 Margy Arouses Cheers (verses by Hudson Hawley) John Held Jr. King Features Syndicate
10/4/36 What’s a Girl To Do (verses by Hudson Hawley) Virginia Huget King Features Syndicate
10/11/36 Margy’s A-Musing (verses by Hudson Hawley) John Held Jr. King Features Syndicate
10/18/36 The Lens-Mad Maid (verses by Hudson Hawley) Virginia Huget King Features Syndicate
10/25/36 Margy’s Mutts John Held Jr. King Features Syndicate
11/1/36 Football Heroine (verses by Hudson Hawley) Virginia Huget King Features Syndicate
11/8/36 Margy’s A-Flutter (verses by Hudson Hawley) John Held Jr. King Features Syndicate

The Philadelphia Inquirer at this point started making their own magazine covers in-house. Can’t say as I blame them, because this cover series was about to go way downhill. A new series titled America on Parade, which was a real yawner, was about to begin. I was able to switch from the Inquirer to the Minneapolis Tribune to continue this index, but not for long:

Date Title Artist Syndicate
11/15/36 Dizzy Dolly Ditties Virginia Huget KFS
11/22/36 A Thanksgiving Miss [Margy] (verses by Hudson Hawley) John Held Jr. KFS
11/29/36 Dizzy Dolly Ditties Virginia Huget KFS
12/6/36 Margy Goes Modern (verses by Hudson Hawley) John Held Jr. KFS
12/13/36 Dizzy Dolly Ditties Virginia Huget KFS
12/20/36 First Christmas Nell Brinkley KFS
12/27/36 All Dated Up [Margy] John Held Jr. KFS
1/3/37 America on Parade (text by Leonard Hall) Oscar W. Howard KFS
1/10/37 America On Parade – The King Who Is Queen (uncredited text) Paul Frehm KFS
1/17/37 America On Parade – Where Two Worlds Meet (uncredited text) Oscar W. Howard KFS
1/24/37 America On Parade – The Big Town Criers (text by Leonard Hall) Oscar W. Howard KFS
1/31/37 America On Parade – New York’s Biggest Free Show (text uncredited) Frank Resser KFS
2/7/37 America On parade – Going Down to Sea (text by Leonard Hall) Raeburn Van Beuren KFS
2/14/37 America On Parade – Met at the Met (uncredited text) Wallace Morgan KFS
2/21/37 America On Parade – Yangski Doodle Do (uncredited text) John Holmgren KFS
2/28/37 America On Parade – Greenwich Village is Green Again (text by Leonard Hall) Oscar W. Howard KFS
3/7/37 America On Parade – New Art For Old various KFS
3/14/37 America On Parade – Off On The Trailer Trails (text by Leonard Hall) Oscar W. Howard KFS
3/21/37 The Sun Shines Bright Again in the Old Kentucky Home Dorothea Cooke KFS
3/28/37 America On Easter Parade (text by Hudson Hawley) John Held Jr. KFS
4/4/37 America On Parade – Illustrating The Illustrators (text by Leonard Hall) John Holmgren KFS
4/11/37 America On Parade – Dog Days (uncredited text) Oscar W. Howard KFS
4/18/37 America On Parade – America On Taptoe (test by Leonard Hall) Johan Bull KFS
4/25/37 America On Parade – Selecting Our Greatest Heroine (uncredited text) Nell Brinkley KFS
5/2/37 America On Parade – Coronation in the Sport of Kings (text by Frank G. Menke) Wesley Dennis KFS

At this point the Minneapolis Tribune said the heck with Hearst, and started instead running the World Museum Diorama pages offered by Esquire Features. This Hearst cover series may have continued, but I frankly couldn’t bring myself to search for it very hard.

Next time we’ll look at a series that diverged from this one in September 1935.

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