For most of its existence the New York Post was one of the most staid papers imaginable. It was the paper of Wall Street, concentrating mainly on financial news. In the 1930s, though, it went through an ownership change and the paper that had only appealed to the gents in the board rooms took a populist turn. The Post added lots of new features including daily comics. It wasn’t until the beginning of 1942, though, that the Post took the really big plunge and added a Sunday (well, actually a Saturday) color comics section.
The strips above were printed in March 1942 as advertisements of the new feature. As you can see, most of the Post color comics section was to be composed of the new AP Sunday strips (themselves only as old as late 1941) , including Dickie Dare, Homer Hoopee, Scorchy Smith and Oaky Doaks. To this they added Mutt and Jeff, Abbie ‘n Slats, Captain and the Kids, and Nancy.
The last strip is Post staffer Stan MacGovern’s Silly Milly commenting on the new addition to the paper. MacGovern tries to be jaunty but it’s pretty obvious he’s not entirely happy with the addition. Guess he didn’t want the competition.
A tip of the tam to Jeffrey Lindenblatt who sent me these delightful ad strips.